Vans has always been associated with skate and surf culture, a brand that over the years has always tried to improve by offering quality apparel and footwear, always made using excellent materials. The Californian brand has also set ambitious sustainability goals in recent years, contributing in its own small way to safeguarding the planet. Today, Vans is committed to reducing carbon emissions by eliminating single-use plastic from its packaging, using recycled materials and fabrics made from organic fibres. This goal is supported by the 'VR3' commitment, where footwear and apparel is made from at least 30% regenerative, responsibly sourced, renewable or recycled materials. To recognise the products that are part of this line, the American brand has associated a new logo recognisable by its circular shape with a chequerboard pattern.
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